Sale $20 tees - Eating Animals is Stupid and Vegan is not a dirty word $20

Our Story

Moral Fibre is 100% Vegan and actively promoting a healthy, happy, sustainable and morally sound peaceful future with love.

As defined in the Collins English Dictionary 'moral fibre' is the quality of being determined to do what you think is right. Strength, backbone, morality, the fibre of your being, the ability to do what is morally correct. The fabric of your soul is morally sound.

We have played with these words to include a double meaning both figuratively and literally: we are ethical people with strong moral fibre, we live a vegan lifestyle, fight for animal rights, limit our impact on this Earth and are determined to do what we know in our hearts to be right and we are determined to include ethically made ‘fibres’ in the products we promote.


Who are we?


Mich (derived from Michelle but only call her that if she’s in trouble or being very formal :-) ). Mich is a Mum of two beautiful daughters Skye and Summer and a furry baby called Smoochie who is thriving on a vegan diet and is 13 years old. Mich was vegetarian for 28 years and vegan now for 3 (on World Vegan Day 2018!). Also a beauty therapist, an actor and a school teacher - she’s so very excited to be a partner in Moral Fibre taking on the waste in our world and doing our part to promote an ethical shopping experience for the conscious shopper. Mich brings her passion and love of responsible fashion, cruelty free skincare/cosmetics and up-cycled art. She’s an activist for the animals and a member of Anonymous for the Voiceless, Animal Justice Party, VegVic and a committee member of World Vegan Day Melbourne and supports other groups fighting for a peaceful life. Her philosophy on life is organically evolving as she thinks, learns, feels and remains mindful of her place in our Universe. Vegan for life <3.




Jason is an old vegan... ha ha - actually he’s been vegan for 30 years. Jase brings an intellectual vibe to Moral Fibre with his smarts, his vision and many years’ experience in sales. As a stand-up comedian he is the comic relief as his bizarre and often warped humour keeps us laughing and aware of the irony and issues of our world. Jason is the Vice President of VegVic and World Vegan Day Melbourne, he’s responsible for guiding many carnivores and vegetarians on to the vegan path. In fact, after many years of being the vegan at the Christmas table, there is now a whole vegan table for the family he’s influenced. He is the voice of World Vegan Day Melbourne and you will see him on stage there, as both guest speaker and MC. Jase works all year round alongside his bestie and the Co-Founder of WVD Mark Doneddu, to make it a bigger and better event each year - 2017 saw over 22,000 attendees who witnessed the blessings that being vegan brings. Jase and his vegan dog Horace support Anonymous for the Voiceless and many other vegan activist causes. Ignorance is now a choice - get educated and go vegan!


Moral Fibre  support Indosole which is a certified B Corporation meaning it adheres to rigorous standards of social and environmental performances.

We discovered their small shop in Bali that makes shoes from tyres that would otherwise end up in landfill or burnt on the side of the road. The shoes were funky, original and ethically made. Needless to say, they are also 100% vegan! We were inspired by their story and are now proud to say we are joining the Indosole crew here in Australia to promote soles with soul.

Indosole footwear is crafted out of up-cycled tyres, reducing landfill and creating a unique look that encourages the conscious consumer to purchase sustainable fashion. Used car and motorbike tyres can take thousands of years to decompose making these soles all terrain, waterproof and indestructible. Indosole slides and thongs are not recycled, but ‘re-purposed’ so as to remain totally organic and no fuel powered machinery is used in their production. Responsibly and ethically made, resourceful and 100% vegan, Indosole footwear are super comfortable with ergonomic support and come in a range of fashionable colours named after the elements of our earth. Indosole has a mission is to become the most responsible footwear company in the world.

Moral Fibre is attending markets and festivals through out the year - please see events page for details x